Growth and brand advisory for fintech companies
Nova Media & Consulting helps fintech and technology companies win customers, enter new markets and build brands people trust. It is led by Gift Chidera Peters, former Head of Growth, UK & EU at LemFi.
How Nova helps
Practical growth and brand work for founders and teams that need results they can measure, drawing on years of scaling a cross-border payments business across the UK, Europe and Africa.
Growth strategy and acquisition
Acquisition plans, channel mix, paid media and referral programmes, with the unit economics behind them (CAC, LTV and payback), so every pound of spend has a clear job.
Market entry
Entering and scaling in the UK, Europe and African markets, with particular depth in diaspora customers and cross-border financial products.
Brand advisory
Positioning, messaging and campaign strategy for financial brands that want to earn the trust of UK migrants and young professionals.
Influencer and creator marketing
Choosing the right creators, writing briefs that work and tracking what each partnership delivers, built on experience from both sides of the deal.
Media partnerships
Campaigns with Nova's personal finance audience for financial brands that want to reach UK migrants and young professionals.
Clear plans, measured results
Every engagement starts with the numbers and ends with a plan your team can run.
Diagnose
Look at where customers come from, what they cost and where they drop off, so the real growth constraint is clear.
Plan
Build a focused plan with channels, budgets, messaging and targets, tied to the metrics that matter for the business.
Grow
Launch, test and refine alongside your team, reporting on results and doubling down on what works.
Selected work
Recent consulting work for fintech companies.
A new acquisition strategy grew monthly new senders by half, with monthly transaction volume up by about 12%.
A rebuilt influencer programme, from creator selection and briefs to tracking, lifted conversions and led to more repeat creator partnerships.
A Nigeria market-entry strategy that the company used to scale into the market.
Client names are kept confidential.
Gift Chidera Peters
Chidera is a growth leader with more than seven years in high-growth fintech. As Head of Growth, UK & EU at LemFi, a cross-border payments platform, she owned a £3M annual growth budget, built a team of 11 from scratch as the first UK hire, and led growth across major remittance corridors. Her work delivered more than 100% transaction volume growth while cutting customer acquisition costs by 15%.
Before LemFi she led growth and partnerships at Future Females, supporting more than 120 female founders and helping launch a GreenTech cohort with the UK-Nigeria Tech Hub. Earlier, she founded JobSense Global, an edtech business funded by Google for Startups.
She is also a UK personal finance educator and the founder of The Money Method, a live financial education programme for UK migrants, and speaks at industry events, including Trip.com.
- 2026 to nowFounder & Growth ConsultantNova Media & Consulting Ltd
- 2023 to 2026Head of Growth, UK & EULemFi
- 2022 to 2023UK Growth ManagerLemFi
- 2021 to 2022Growth & Partnerships LeadFuture Females
- 2019 to 2020Founder & Growth StrategistJobSense Global
Let's talk about your growth
If you are a fintech or technology company looking to grow, enter a new market or work with creators, get in touch.
Email Chidera